Jonathan Zamacona

Entrepreneur, expert in Digital Marketing

He is a Digital Marketing expert with 16 years of experience in the industry, specialized in expanding the digital presence of companies and establishing meaningful connections between brands and audiences. Committed to the training of future professionals, he also works as a teacher at undergraduate and graduate levels, guiding students in understanding and taking advantage of the digital ecosystem to consolidate brands.

Graduated with two master's degrees, one in Digital Marketing and the other in Neuromarketing from the University of La Rioja, Jonathan has contributed his expertise to both the private and government sectors, developing and executing effective digital strategies. His career includes notable roles as Digital Marketing Analyst at Partners of the Americas, where he was responsible for content and listening strategy on social networks, and Lead Account Manager for Soulnet Agency, managing the digital strategy of brands belonging to the Bacardi Group in Mexico .

In the educational field, his role as a professor at the UPAEP has allowed him to influence the training of students in Social Media Marketing, as well as the structuring of messages for digital platforms. He is also an author and editorial director, contributing his vision to publications such as 'FakeNews, the other pandemic in Mexico'.

Jonathan Zamacona combines a solid academic foundation with practical and diversified experience, allowing him to stay ahead of current trends in digital marketing and transmit applied and current knowledge to the next generation of specialists in the field.

Ideaz in Action

PRESENTATION: Build a solid digital presence for your brand

5:00 pm

We will cover the basic concepts of Digital MKT and how to design strategies that allow entrepreneurs to digitize their brands and connect with increasingly demanding audiences.